|Radiologists Venture Out of Reading Room, into Community|
|Wednesday, July 07 2010|
URMC radiology residents looking for a way to get out of the reading room and give back to local neighborhoods have formed a community service group called Rochester Radiology Cares. Last week, about a dozen radiology residents in the group partnered with local non-profit InterVol to sort medical supplies to send to countries in need.
“For me, community service has always been an important aspect of my life,” says Simha Prativadi, resident in the Department of Imaging Sciences who founded the service group – an idea he says was inspired by chief radiology resident David Tuttle, M.D.
“We knew that residents would be interested in being involved in community service projects because serving humanity is why we all became doctors in the first place," he said. "Doing service activities as a group could be both fun and positive.”
InterVol – the first organization the residents helped – is based in Rochester and redistributes medical supplies and equipment to countries in need. Strong Memorial and Highland hospitals have participated in InterVol's medical recycling program since its inception over a decade ago, and are its biggest contributors of recycled medical supplies.
As health care reform challenges us to expand health insurance to cover 30 million more Americans – and improve the quality and effectiveness of that care, all on a smaller dime – traditional industry arrangements will only go so far. We sat down with URMC Chief Operating Officer Peter Robinson to make sense of how reform’s new financial incentives are rewriting relationships among players.